Advertisement v/s Public Relation.

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Advertising vs Public Relations


Media Relations, Healthcare Public Relations, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business. 


Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches. Now let’s get down to the nitty-gritty, and explore some of the other factors that make these two marketing avenues very different:-

  1. The difference between PR and advertising infographicTarget: While companies and organizations are creating advertisements that primarily target potential customers, PR professionals are hoping to cast a wider net. Publics targeted through PR can be internal or external. They can include employees, investors, customers, the media, legislators, and many more.
  2. Goals & Objectives: Public relations helps build brand awareness and reputation. The goals and objectives behind a successful PR campaign revolve around the fact that consumers place more trust in and are more likely to do business with a company they know and admire. Advertisements are generated for a specific target market in order to generate sales. They usually focus more on promoting a product or service than on building a reputation.
  3. Control: When you buy an advertisement, you decide how the advertisement will look, what it will say, where it will be placed, and when it will run. How much exposure your ad receives is largely dependent on how much money you have to spend. When it comes to PR, and specifically working with the media, you have less control. The media decides how your information is presented in the news and if it will even be covered.
  4. Strategy: With advertising, there is a shorter term goal in mind. Ad copy is geared toward specific buying seasons (think holiday shopping), pushing a new product, or promoting special deals to boost sales. PR professionals are always looking at the big picture, delivering meaningful information about their brand to build a sustainable and dedicated base of “brand fans” that includes consumers and other stakeholders.
  5. Credibility: Consumers do not believe everything an advertisement tells them. Why? Because whoever is paying for that ad is dictating exactly what the ad says. They’re not going to say “our product is likely to break within a year,” even though that may be the case. Through PR, messages are communicated by a trusted third party, the media, and are far more credible.
So next time whenever you are confused to whether to go for advertising or with the PR than just do a quick research related to it through trusted sources and select the option which most suits your preferences and needs.

THANH YOU.

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