Marketing.

Why Marketing is Important for a Business

Communication Agency, Direct Response Marketing, Marketing consultant, Marketing Support, Service Marketing are some of the services every business requires in today’s day and age. 

Marketing, we all must have heard about this word on some or the other point in the life, and most of us interpret this as the advertisement campaign or the firm's publicity plan, but that's not it, it's much more than that....so first of all we will find out what the Marketing of a company really means:-

• Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

• Marketing is a business term that experts have defined in dozens of different ways. In fact, even at company level people may perceive the term differently. Basically, it is a management process through which products and services move from concept to the customer. It includes identification of a product, determining demand, deciding on its price, and selecting distribution channels. It also includes developing and implementing a promotional strategy.

Importance of marketing for any firm:-

It informs:

1. On a base level, marketing is useful for customer education. Sure, you know the ins-and-outs of your product but do your consumers? According to Creatives, marketing is the most effective way to communicate your value proposition to your customers in a fun and interesting way.

It equalizes:

1. Modern marketing is a less expensive game than ever before. Social media platforms and email campaigns have made reaching out to consumers a much more finance-friendly possibility. For SMBs, smart marketing can help even the playing field when it comes to competing against big name competitors. Modern consumers value experience over pricing, so this kind of one-on-one interaction could push customers in your direction over bigger brands.

It sustains:

1. According to Forty, marketing is more like food than it is medicine. Essentially, marketing is meant to sustain a company’s presence – not remedy a lack of engagement. In this sense, marketing is something that businesses need to create and manage every day to maintain a healthy relationship with their consumers.

It engages:

1. Customer engagement is the heart of any successful business – this is especially true for SMBs. Marketing solves the question of how to keep a conversation going once your customer has walked out the door. In the past, face-to-face interactions made up much of B2C engagement. You walk in the pizza shop, talk to the hostess, laugh with the waiter, wave hello to the owner etc. While that in-person engagement is still alive and well, it’s no longer enough. Consumers want to be engaged outside the store. This is where marketing comes in, and whatever the medium, you can send your customers content to keep them engaged beyond store hours. Your audience wants to form a relationship with your brand, and marketing can be used to do just that.

It sells:

1. Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creativs explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales. 

It grows:

1. Marketing is an important strategy to ensure the growth of your business. While your current customers should always be your main priority, marketing efforts can help you expand this base. Little efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers. In essence, marketing secures your business’s future through new and old customer engagement.

THANK YOU.